Asthma Community Network totally gets social media

The Multimedia page of the Asthma Community Network is a great example of how social media can expand the reach of your mission.  I was intrigued when I got an e-mail from them about community collaborations, and ecstatic when I saw “listen to our podcast”.  Things they did that are awesome include:

1. Having a professional-looking e-mail provided by a service, like Constant Contact, which adds credibility and increases the chance that people will click on your links.

2. Mentioning different social media channels (the podcast, the website, etc.) in the e-mail.

3. Having the podcast, blog and events calendar on the first page of their website.

This is a great model for any group that is looking to raise awareness of their cause.

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